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The One Line lamp designed by Ora-Ïto for Artemide To qualify his style, Ora Ïto coined a word: "simplexity". His goal is to purify his creations as much as possible while bending to the constraints linked to everyday objects. A bit like Philippe Starck (whose book was constantly placed on his bedside table when he was a teenager), Ora-Ïto "aspires to make design more democratic and to bring it down to supermarkets". At the same time, Ora Ïto is interested in everything: from the Heineken bottle to the interior decoration of the Parisian nightclub Le Cab, including the creation of a whole line of kitchen furniture for the Slovenian Gorenje, when he knows "not even to cook an egg"!
The Huby designed by Ora-Ïto for Lacie, a sort of Swiss army knife that combines several USB sockets, a lamp and a mini-fan Finally, thanks to its collaborations with beautiful brands - Habitat, Zanotta, Guerlain, Toyota, etc. without forgetting the work he did for the Parisian hotel Odyssey or for the latest architectural concepts for the French cinemas Pathé -, Ora Ïto launched in 2013 its own brand with Ora Ïto Mobility: a collection of accessories around mobility , headsets, speakers, protective cases for smartphones and tablets.
The Mobility collection with minimalist lines received beautiful awards in 2014: IF Design Awards and Red Dot Design Awards. A jack of all trades who is not ready to stop on such a good path!